How To Prepare for A New Website in 2020

A new website can do great things for your business. From improving your reputation to driving more sales, there are lots of opportunities. 

… and because of those many opportunities, it is important to prepare yourself before you start the process. You want to understand that with websites, there are many different approaches and budgets to reach your goals. Ideally, you want the best possible outcome for the least amount of money, but to make that happen, you need to have a clear understanding of your requirements. In this article, I’ll share with you some of the most important things to consider, before hiring someone to make a website for you.

1. Do you know your brand?
You want to know who your audience is, and you should be clear on your messages and mission before you create a new website. It often helps to create a buyer persona, and there are many great resources freely available on the internet that will help with that.

2. What tasks do you want your users to accomplish?
Ask yourself what the purpose of your website will be. For example, is it going to be informational (for example, a restaurant showcasing their menu), or do you want your users to be able to complete transactions online?

3. Do you have all the required content? 
Creating a new website can be as simple as picking a template and adding content to it (as a rule of thumb: less custom dev = quicker dev = cheaper price for you). BUT don’t underestimate content! No matter whether you’re creating the content yourself or hire someone else to help you, it often takes much longer than initially thought.

If you haven’t done so already, take some time to come up with a content strategy, as this will also help with your digital marketing further down the track.

4. Create a wish list
Have a browse through your competitor’s websites for inspiration, and write down a list of what you would like your site to have as well. You’ll be able to get a more realistic quote from a web designer if they know your goals and what you’re trying to achieve 👌

5. Ask for ALL the details and specifications
When you’re meeting your web designer, don’t forget to ask them to outline what exactly you’ll be getting once the job is done. This should include details on the platform they are using, hosting and ownership. Make sure to get this in writing. Also, have a think about whether you want to be able to make future changes to the website yourself or have a professional do it for you. If you want to be able to make changes yourself, ask your web designer how they can accommodate this – e.g. will there be a handover where they will explain this to you?

If you’re lost or overwhelmed at any stage of the process, or even if you’re thinking about doing it yourself but aren’t sure which platform to use, feel free to contact me, I’m happy to help 🙂